Building financial capability and generation wealth for Black Americans through a set of high-touch and high-tech engagement platforms.
Learn & Earn
Budget
& Save
Reduce
Debt
Protect
& Invest
Secure Your Future
Leave A Legacy
Why We
$erve
Millennials today
have only
of the wealth of their parents at the same age
80%
56% of U.S. households are living paycheck to paycheck and cannot even afford a
$1000
emergency situation
Black households in the U.S. have only
of the
wealth
as White households
1/10
th
of Americans over the age of 50 have less than $10,000 saved for retirement
1/3
rd
Black-White Wealth Gap Getting Worse, 160 Years of US Data Show
Pandemic accelerated wealth concentration that had widened racial wealth gap
Black households hold nearly two-thirds of their wealth in housing and very little of it in stocks, while White Americans own shares of publicly traded companies in much greater numbers. In the past 70 years, stocks have appreciated five times as much as housing prices.
How We
$erve
-
Amplify proven evidenced-based programs to Black youth, young adults, and LMI families
-
Increase access to financial coaches and financial advisors with a track record of serving LMI families
-
Promote beneficial products and services that build a secure financial future and retirement
-
Create an understanding of generational wealth and how Black families can shift their trajectory
-
Support learning communities that build financial capability for youth and young adults
-
Elevate fintech platforms that support healthy financial behaviors through gamification, rewards, etc.
-
Highlight successful examples of wealth creation by LMI families through home ownership and investing
AMPLIFY ESSENTIAL INVESTING MESSAGING TO YOUNG ADULTS
Start Early, Stay the Course: Gen Z and Millennial’s guide to wealth creation
Just remember to start early, stay consistent, stay invested and find the right asset allocation
